My Journey with Rosie began
when I became a father.

Fatherhood is like starting a new career in a new field, filled with excitement, incredible joy, responsibility, but then I quickly realised that it came with:

Unrelenting Pressure.

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Feeling uninformed.

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Digital Fatigue.

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Parental Stress:

"Now an Urgent Public Health Issue"

- US Surgeon General

33%

Parents Report Highly Stressed.

41% of parents say that most days they are so stressed they cannot function and 48% say that most days their stress is completely overwhelming compared to other adults (20% and 26%, respectively).

Parental Stress:

"Now an Urgent Public Health Issue"

- US Surgeon General

70%

Parents say parenting is now more difficult...

Nearly 70% of parents say parenting is now more difficult than it was 20 years ago, with children’s use of technology and social media as the top two cited reasons.

Parental Stress:

"Now an Urgent Public Health Issue"

- US Surgeon General

65%

Parents Report High Stress.

65% of parents and guardians, and 77% of single parents in particular, experienced loneliness, compared to 55% of non-parents.49 Furthermore, 42% of parents who experienced loneliness always felt left out compared to 24% of non-parents who experienced loneliness.49

Parental Stress:

"Now an Urgent Public Health Issue"

- US Surgeon General

33%

Parents Report Highly Stressed.

41% of parents say that most days they are so stressed they cannot function and 48% say that most days their stress is completely overwhelming compared to other adults (20% and 26%, respectively).

The way we operate our digital lives today is broken. We are Digitally exhausted. Informatively Overloaded. And drained on time. Always.

Mo’ apps,
Mo’ Problems.

We as a society are digitally dependent... We increasingly go online for to do the things we want and need to do. Its the environment we spend more time in while awake thann anything...else. We have hundreds of apps, sites, tools that we go to each month. Our search now seems like legacy technology, keyword led db searches yielding myriad links to potential rabbit holes. We have too many gates to go through and across a multitude of apps to do the things we need or want. Too many things to remember or connect dots with bits of information scattered across disparate information sources.

And we need a solution.

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Sujal Shah.

Founder.